UFW 2026 once again brought together the top industry insiders around an important manifesto: clothing is our language, and silhouette is our statement. This season, runways and street style locations became a platform for intellectual femininity.We proudly watched as leading experts chose GEPUR bestsellers for their appearances.<h4>PERSONAL STYLIST OLHA LITVINOVA</h4><a href="https://www.instagram.com/olha_lit?igsh=eGFpam5mMHR5bzIz">Instagram</a><figure class="image"><img src="https://img.gepur.com/all_blog_images/posts_images/154cdaeb48f58ab84f136dfac00a9d67.png"></figure>Olha chose a minimalist ivory suit. In 2026, monochrome remains the key tool of quiet luxury.<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/d69be81ac3fff759f50e74af62dc7c1a.webp" alt="Ivory single-breasted blazer with side ties"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/291097c47253f919b8cfc9e2a59a68e7.webp" alt="Ivory trousers with accent snaps"><blockquote>Expert fact: A well-chosen blazer with structured shoulders visually creates a power dressing silhouette, which is a key trend for world-class business events.</blockquote><h4>INVESTMENT COACH IVANNA ANTONIUK</h4><a href="https://www.instagram.com/ivanna.invest?igsh=MW4zOXU3dnV0dmMwNw==">Instagram</a><figure class="image"><img src="https://img.gepur.com/all_blog_images/posts_images/90cad7a3b21b96545a642bd589e8ca7a.png"></figure>For a woman who manages capital, it's essential that clothing conveys confidence. Ivanna opted for a jacket with our signature fit.<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/ac1e63a1c0869f16a22f48b52d233d02.webp" alt="Faux leather biker jacket in burgundy - photo 1"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/7c2e8aa7d39ce05170bc180d02747117.webp" alt="Faux leather biker jacket in burgundy - photo 2"><blockquote>Interesting detail: Fabrics with a rich burgundy sheen work perfectly under dynamic lighting, adding a sense of status to the look.</blockquote><h4>FASHION STYLIST VIKTORIIA URSATI</h4><a href="https://www.instagram.com/tory_ti?igsh=MXNhM2dyY2hqcjl3bQ==">Instagram</a>&nbsp;<figure class="image"><img src="https://img.gepur.com/all_blog_images/posts_images/e05d56118daceb7ec7db94124fa9ae1f.png"></figure>Viktoriia demonstrated how eclecticism works. Pairing chocolate faux leather with trendy accessories is a masterclass in modern styling.<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/b82eef04da56c94cf90b14117571f2fb.webp" alt="Faux leather jacket in chocolate shade"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/0a02c51eed07281018546a3517ffda38.webp" alt="Faux leather midi skirt in chocolate shade"><blockquote>Expert tip: Choose pieces that stay relevant next season thanks to a refined color palette and clean lines.</blockquote><h4>FASHION EDITOR ALONA PLAKHTII</h4><a href="https://www.instagram.com/alyona_plahtiy?igsh=MThxZ3h0dXpjaGVxMQ==">Instagram</a>&nbsp;<figure class="image"><img src="https://img.gepur.com/all_blog_images/posts_images/759b2ac2a578c86fa653a522ff52a94f.png"></figure>As someone who spots trends before they hit the glossy pages, Alona chose the most coveted coat of the spring.<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/8c53b2ce42366836a2e905a0caefcd86.webp" alt="Ivory wool straight-cut coat - photo 1"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/586c553d1c05b9b8988ab774241031db.webp" alt="Ivory wool straight-cut coat - photo 2"><blockquote>Key highlight: GEPUR collections are built on the smart wardrobe concept — where a single piece easily transitions from a daytime business look to an evening outing.</blockquote>GEPUR creates fashion for the free and the bold. Stay at the heart of the action with us! More exclusive backstage shots and fashion insights on our <a href="https://instagram.com/gepurofficial">Instagram</a>.

TAGGED AT UKRAINIAN FASHION WEEK

Cozy women's brunch for friends and brand partners

<h2>We want to share with you the emotions from our special event ❤️</h2>The event was dedicated to the release of a new collection, where we told the story of its creation, what inspired us, how <a href="https://gepur.com/bestidea/malva">Malva</a> was born: from the drawing of the stems to the blossoming of the flower on clothes...<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/fd740290adc2cde6862718c58291a089.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/7c7505b8b90343148f490dacdcf08f0d.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/2458da834e5de2be4d46cd0825bd5440.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/75891490ac10a87973cb49027c9ea48c.jpg">Just as mallow blooms among the fields, so we, Ukrainians, find strength and beauty in ourselves, even in difficult times. The combination of her beauty and steadfastness inspired us to create a symbolic collection, where every detail is filled with warmth and love for our native land,” comments Gepur designer Dmitry Kirdan.<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/0728d86a1339a44ddb1aa0015cfe145b.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/00ba88bfb40cc3d3cd76fa5b39dd691f.jpg">&nbsp;Together with artist Tanya Bonya, we developed an exclusive watercolor print that reflects the connection with nature and the harmony of Ukrainian spring. This idea complements the general mood of the collection, which is permeated with the energy of spring awakening and the thirst for life. Tanya also gave us an incredibly good master class on watercolor painting, and together we painted mallow - the flower of life and the symbol of Ukraine.We talked with the artist about the details of creating the collection:&nbsp;<blockquote><ul><li>What inspired you to create Malva?</li><li>Now more than ever, when creating paintings, I want to focus on Ukrainian culture. I have always associated Malva with my grandmother's house, these are very inspiring, warm memories.</li><li>What are your impressions of the collection? Maybe there are favorites?</li><li>Definitely a pink silk dress. I am sure that many girls now really want bright colors after the gray winter landscapes.</li></ul></blockquote>&nbsp;<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/2703b7d8c5ba316befa91cdece52e2ee.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/dc9fd7a1743dac60b0b42f75fa2be40a.jpg">&nbsp;<blockquote><ul><li>What emotions do you experience from cooperation with Gepur?</li><li>I am sincerely grateful to the team for their trust. Mallow is a special flower for me. Coincidentally, it became the symbol of the collection, so I’m glad that we managed to make it truly unique.</li></ul></blockquote>&nbsp;<img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/f7374c05bf9eed429de2947bfcc7b440.jpg"><img class="image_resized" style="width:50%;" src="https://img.gepur.com/all_blog_images/posts_images/4da09f491daedf91d0539d1a9ba93356.jpg">This is a very valuable collection for me and the whole team, as it is a symbol of love for Ukraine and its amazing beauty. We, like mallow, are given away by our roots. We reach out to the light and thrive thanks to our inner resilience and faith in the future. Because the power of a flower, like the power of a person, always abounds in light,” shared the founder of the brand Katya Sadovskaya.<img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/c0a2782ed0504bc9adc7b4a027791713.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/381afd00e76822ecdb6852c70afdd1dc.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/6dacd075ca8d9ae910372c2138138bc3.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/0147be93445c6ba06dd6b26ad04dbb39.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/6a448ea7667c0cb86a323cd1d045367e.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/b1a6b19583090bb9b8912bf64073c74c.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/3c8637618d9ec87d784ffd56acaf6a88.jpg"><img class="image_resized" style="width:25%;" src="https://img.gepur.com/all_blog_images/posts_images/a7fd9118b81f535d2afe0fddad4c8ec7.jpg">