Beachwear

Beachwear serves a simple purpose: it provides coverage on the way from your sun lounger to a café, protects your shoulders from direct sunlight, and helps prevent overheating. This section features women’s beachwear by Gepur, including pareos, tunics, lightweight cover-ups, and dresses made from fabrics that dry quickly after swimming and resist creasing in a travel bag. These pieces are not limited to a single holiday: most styles can also be worn in the city, so the Gepur online beachwear store should be considered part of your summer wardrobe and even your summer capsule wardrobe, rather than just something to pack for the seaside.

What the collection includes

A pareo is the most versatile type of beachwear: it can be worn over a swimsuit or tied as a skirt or dress. Gepur styles feature shoulder loops and drawstring ties, allowing one pareo to replace a cover-up, skirt, and lightweight dress. A beach tunic covers the hips and works as a short knee-length dress. Cover-ups and kimonos protect the shoulders in direct sunlight. Lightweight dresses and sundresses are suitable for walks along the promenade when swimming is not on the agenda. You can conveniently buy swimwear and beachwear in one order, making it easier to create a coordinated look.

Fabrics and cuts

Muslin is a soft, breathable, double-layered cotton fabric. Its characteristic creasing is a natural feature of the material, not a defect. Chiffon is lightweight and flowing with a slightly sheer finish, making it ideal for cover-ups and pareos. Soft fabric is denser, holds its shape, and is not see-through, so tunics made from it can be worn without a swimsuit underneath. Crepe de Chine is used for pareos with loops: the fabric is smooth and dries quickly. Stretch mesh is flexible, does not build up static, and dries within minutes, making it a versatile tunic option for any swimsuit. Gepur beachwear features straight, relaxed cuts and is most often midi length. The fit can be adjusted with a ribbon belt, allowing one style to suit different body shapes.

How to choose

For a more revealing swimsuit, choose a denser tunic or pareo. A full-coverage swimsuit can be paired with any fabric, including sheer chiffon. Light shades are more practical for the beach because dark fabrics absorb more heat in the sun. If you are unsure about the fit, a manager can confirm the measurements of a specific style before payment.

“The biggest beachwear mistake is choosing a tunic made from fabric as dense as a city blouse. For the seaside, choose a fabric that allows light to pass through when held against your palm: it will dry faster and will not cling to the body after swimming. Save dense soft fabric for wearing in the city when you do not have anything underneath.”

— Natalie Bakaeva, GEPUR stylist

How to style beachwear

The basic principle is to keep the outfit within one colour palette. Pair a solid-colour tunic with a bright swimsuit and a printed pareo with a solid-colour top. It makes sense to buy women’s beachwear together with beach accessories: a straw hat and sunglasses provide protection on the way to the water, while a roomy beach bag holds a towel and sunscreen. A printed pareo and a matching swimsuit already create a complete set, so all you need to add is footwear.

Gepur designer beachwear

Gepur produces its own beachwear as part of its seasonal summer collections rather than reselling stock items. You can buy designer beachwear here with the option to try it on and return it within 14 days, with delivery throughout Ukraine, including Kyiv, Kharkiv, Odesa, Dnipro, and Lviv. Prices come directly from the manufacturer, which makes branded beachwear more affordable than comparable items sold in physical stores.