Women's jewelry

Costume jewelry refers to accessories made from non-precious materials, including plated metal alloys, glass, beads, and textiles. At Gepur, this category is part of the women's accessories collection, making it easy to shop for jewelry and clothing in one order. Each product page includes a stylist's note and a "What to Wear It With" section.

Gepur costume jewelry: materials and types

Metal jewelry is made from fashion jewelry alloys with gold-tone or silver-tone plating. Textile designs feature velvet, faux silk, and polyester, while selected pieces are decorated with seed beads, pearl beads, and rhinestones. The collection includes:

• earrings — crescent shapes, geometric designs, woven styles, long pearl drop earrings, and voluminous chiffon earrings;
• necklaces and chokers — velvet designs, rhinestone-embellished pieces, chains with teardrop pendants, and body harness necklaces;
• brooches for lapels, collars, and scarves;
• rings — textured and oversized asymmetrical designs;
• bracelets — double-strand rhinestone styles and chain bracelets.

Category filters let you browse jewelry by color, material, and style: casual, classic, cocktail, evening, and romantic.

How to choose quality costume jewelry

Quality costume jewelry can be identified by four details visible in product photos and upon delivery. The plating should be even, without spots or buildup where chain links connect. With proper care, the alloy used in Gepur jewelry resists tarnishing and does not leave marks on the skin. Necklaces and chains feature lobster clasps with extender chains, allowing you to adjust the length to suit your neckline. Long earrings should be lightweight: heavy pendants can pull on the earlobes by the end of the day. For textile pieces, velvet should have no worn patches, and chiffon edges should be neatly finished.

"Choose necklace length based on your neckline, not your height. A choker works with boat necklines and off-the-shoulder styles, while a collarbone-length chain suits V-necks and square necklines. Here's a simple check: leave 2–3 cm of bare skin between the jewelry and the neckline. If the pendant rests on the fabric, it competes with the outfit."

— Natali Bakaeva, GEPUR stylist

How to style costume jewelry: matching necklines, fabrics, and silhouettes

With a corset featuring a straight bustline or balconette cups, wear a choker or short chain with a teardrop pendant and medium-length earrings. A long chain falls across the cups and disrupts the clean line of the bodice.

For an evening dress, choose one statement piece: long earrings or a necklace, but not both. If the fabric has a sheen — sequins, lurex, or satin — opt for smooth metal without rhinestones. Rhinestones and pearls stand out against matte crepe.

Pin a brooch to the left lapel of a blazer, 5–7 cm below the shoulder seam. A body harness necklace works well under a blazer worn over bare skin or a top.

With a chunky-knit sweater, wear a chain over the neckline. Small earrings can get lost in this look, so choose bold geometric designs or statement rings.

For a buttoned-up shirt, add a brooch near the top button or a short necklace beneath the collar.

Match the metal tone to your accessories' hardware: if your bag or clutch has a gold-tone chain, choose gold-tone jewelry as well. Silver-tone metal stands out more clearly against black, gray, and light blue, while gold-tone jewelry complements ivory, beige, brown, and red. Two or three pieces are enough for one outfit.

How to care for costume jewelry

Put on jewelry after applying perfume, cream, and hairspray. Remove it before showering, swimming, or exercising. Store each piece separately in a pouch or jewelry box to prevent scratches to the plating. Wipe metal with a soft, dry cloth and clean velvet with a dry brush. You can buy costume jewelry and clothing together at Gepur, making it easier to coordinate metal tones and chain lengths with your outfit's neckline.