TAGGED AT UKRAINIAN FASHION WEEK
GEPUR style in the camera lens
UFW 2026 once again brought together the top industry insiders around an important manifesto: clothing is our language, and silhouette is our statement. This season, runways and street style locations became a platform for intellectual femininity.
We proudly watched as leading experts chose GEPUR bestsellers for their appearances.
PERSONAL STYLIST OLHA LITVINOVA
Olha chose a minimalist ivory suit. In 2026, monochrome remains the key tool of quiet luxury.
Expert fact: A well-chosen blazer with structured shoulders visually creates a power dressing silhouette, which is a key trend for world-class business events.
INVESTMENT COACH IVANNA ANTONIUK
For a woman who manages capital, it's essential that clothing conveys confidence. Ivanna opted for a jacket with our signature fit.
Interesting detail: Fabrics with a rich burgundy sheen work perfectly under dynamic lighting, adding a sense of status to the look.
FASHION STYLIST VIKTORIIA URSATI
Viktoriia demonstrated how eclecticism works. Pairing chocolate faux leather with trendy accessories is a masterclass in modern styling.
Expert tip: Choose pieces that stay relevant next season thanks to a refined color palette and clean lines.
FASHION EDITOR ALONA PLAKHTII
As someone who spots trends before they hit the glossy pages, Alona chose the most coveted coat of the spring.
Key highlight: GEPUR collections are built on the smart wardrobe concept — where a single piece easily transitions from a daytime business look to an evening outing.
GEPUR creates fashion for the free and the bold. Stay at the heart of the action with us! More exclusive backstage shots and fashion insights on our Instagram.
